Answers to the Most Common Marketing Questions
We’re tackling the real stuff: confusion, content, and what actually works.
We hear it all the time:
- "I don't know where to start."
- "I'm posting, but nothing's happening."
- "Do I really need email marketing?"
- "How do I get people to actually buy from me?"
If any of that sounds familiar—this post is for you. We’re breaking down the most common marketing questions we get from small business owners and entrepreneurs (just like you) who are trying to grow without wasting time, energy, or money.
1. “Where do I even start with marketing?”
Start with clarity.
→ Who are you talking to?
→ What do you want them to do?
→ Why should they care?
If you can’t answer those three questions, marketing will feel like throwing spaghetti at the wall. It will also be completed ineffective.
Start with your message and your offer—then build the strategy around it.
2. “Which platform should I be on?”
Spoiler: You don’t need to be everywhere.
Choose the platform where your audience already hangs out and where you actually enjoy showing up.
→ Instagram = visual + storytelling + entertainment
→ Email = conversion + relationship-building + sales
→ YouTube = search + long-form value
→ Pinterest = evergreen traffic + visual
→ LinkedIn = networking + education
Pick 1-2 and go all in. Think CONSISTENCY over chaos. You can always add on another platform once you’ve mastered one first.
3. “What kind of content should I post?”
Content should either:
✨ Teach
✨ Inspire
✨ Entertain
✨ Convert
Think about what your dream client needs to hear to trust you—and then create that.
Start with FAQs. Client wins. Quick tips. Things you wish people knew before working with you.
And yes, you can repeat yourself. PLEASE repeat yourself over and over and over again.
Repetition = recognition. People take in thousands of pieces of content every single day. They need to hear things 5-7+ times for it to register.
4. “Do I really need email marketing?”
Yes. Yes. And… yes.
Social media is borrowed space. Email is yours. With email, you can:
✅ Follow up automatically
✅ Promote without the algorithm
✅ Stay top of mind
✅ Turn interest into action
Even a small, engaged email list can outperform thousands of followers when it’s set up right.
5. “What’s the secret to actually getting clients from marketing?”
No secret. Just strategy.
→ Get clear on your offer
→ Speak directly to the person who needs it
→ Create content that solves a problem and builds trust
→ Make it easy to take the next step (CTA!)
Marketing isn’t about shouting louder—it’s about showing up smarter and consistently.
Our Final Thoughts…
Marketing doesn’t have to feel like a mystery or a time-suck.
When you get intentional, simplify your strategy, and focus on connection over perfection, you’ll start to see real momentum—and real results.
Just start.
Need help making it all work together?
That’s what we do.
👇🏽 Book a free consult with us and let’s build a marketing system that finally works for you.
